Promotional Products as a Marketing Tool

Why Promotional Products Make the Perfect Marketing Tool

A business is only as strong as its brand equity. The more loyal consumers are with your brand, the higher your customer equity and consequently, the higher your brand equity. When a high-quality product is supported by effective marketing strategies, its customer equity grows, and the brand benefits from an expanded customer base and repeat buyers. To this end, promotional products are one of the most useful tools in a marketing matrix. When customized, they remind consumers of your brand and make them remember it before other competitor brands when in need of a product.
Cost of Advertising When Using Promotional Products
Any effective marketing campaign will involve a mixture of marketing tools. When promotional products are added to this mix, they still represent only a fraction of the cost. Often, the budgets allocated to radio, television and print advertising comprise the biggest cost drivers. On the contrary, promotional products despite their smaller budgets have a greater ROI compared to television advertisements. Promotional Product
They Make Impressions That Last
The key objective of any marketer and advertiser is to create quality impressions for their brand. How long a recipient of promotional product keeps it and how many people will come into contact with the product within a month determine the number of monthly impressions the product generated. The higher the impressions, the more efficient the promotional product is at brand building. To this end, promotional bags create the most impression at 1,078 impressions a bag. Consequently, the average cost of every impression drops to about 0.005 US cents.
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They Have Greater Staying Power
Across all types of promotional products, The Ad Specialties Impressions Study found that the average period a promotional product was kept by a recipient in 2016 was seven months. Clearly, in most households, these products are not just discarded. Instead, if useful, they stay with the consumer for a period. Some of the products with the most staying power include; Calendars, which often last for a year and writing materials, which last for about six months.
They Create a Positive View of the Advertiser
The Ad Specialties Impressions Study found that 85% of promotional product recipients could identify the advertisers of the products they received. Accordingly, the marketing tool gets greater recall rates compared to traditional media outlets. Additionally, when you factor in the prolonged shelf life with recipients of the products, the result is an overwhelmingly successful marketing device.
Ultimately, promotional products offer one of the most effective relationship builders yet known. They serve as timely reminders of your product to consumers and in effect make your brand, the first they thought of over your competitors’. For these reasons, it should always be considered when determining a firm’s marketing mix.

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